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| Week ending 4 April
Sky Sports 1
Live Super League: 307,000 (Friday 14:46)
Live Super League: 189,000 (Thursday 19:56)
Fri 19.30 Guinness premiership SS2 59,000
Sat 17.00Guinness Premiership SS3 80,000
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and they still get more money!?????
Mind you didn't the BBC used to get a couple of million for CC games and they paid a pittance for them?
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How could union get more if RL kills it on every corner.
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| Because Sky don't care about viewing figures, just subscriptions. Despite the stats in a Marketing world RU is seen as more effective to get people to sign up for a subscription. Therefore they pay more for it.  |
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| Quote aspouea="aspouea".............. Despite the stats in a Marketing world RU is seen as more effective to get people to sign up for a subscription.............'"
How is that calculated ? |
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| Quote nickcat0="nickcat0"How is that calculated ?'"
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| Quote aspouea="aspouea"Because Sky don't care about viewing figures, just subscriptions. Despite the stats in a Marketing world RU is seen as more effective to get people to sign up for a subscription. Therefore they pay more for it.
'"
not true either
the advertising rates during RL are more than union reflecting the greater viewing figures. so less money, more advertising = more profits.
when sky is looking to cut funds, it will not be rl it picks on
very cheap and 2nd most popular football code behind soccer |
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| Quote dally messenger="dally messenger"not true either
the advertising rates during RL are more than union reflecting the greater viewing figures. so less money, more advertising = more profits.
when sky is looking to cut funds, it will not be rl it picks on
very cheap and 2nd most popular football code behind soccer'"
You have to factor in the social element of these decisions. The people in senior positions at the BBC/ITV/SKY will all be on 6 figure salaries and will not be the kind of person (Sweeping generalisation I acknowledge) that would appreciate RL. Rugby Union enjoys a large degree of corporate protection as there will always be people in senior positions who will fork out for 'ruggers'.
I remember one of the recent Rugby Union TV deal negotiations. There was only one broadcaster who were in for the rights.(The BBC I remember, as ITV were suffering financially/restructuring at the time). Despite this the Beeb paid a record fee for the rights and they spend millions advertising and promoting it.
Even if League attracted 1 million viewers on Sky and Union 5,000 they would still pay more for Union.
Another interesting point is how much more appealing the Saints-Goons derby is than the Airport game. |
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The reason they pay more is for those lovely bore fests involving England at home in October.
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| Quote Saddened!="Saddened!"You have to factor in the social element of these decisions. The people in senior positions at the BBC/ITV/SKY will all be on 6 figure salaries and will not be the kind of person (Sweeping generalisation I acknowledge) that would appreciate RL. Rugby Union enjoys a large degree of corporate protection as there will always be people in senior positions who will fork out for 'ruggers'.
I remember one of the recent Rugby Union TV deal negotiations. There was only one broadcaster who were in for the rights.(The BBC I remember, as ITV were suffering financially/restructuring at the time). Despite this the Beeb paid a record fee for the rights and they spend millions advertising and promoting it.
Even if League attracted 1 million viewers on Sky and Union 5,000 they would still pay more for Union.
Another interesting point is how much more appealing the Saints-Goons derby is than the Airport game.'"
end of the day you cant polish a t**t
eventually marketforces have to come into play
as long as RL deliver double / tripple the number of viewers then it will get a tv deal that dwarfs union
social bias doesnt make money, especially with such awful viewing figures |
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| Quote dally messenger="dally messenger"end of the day you cant polish a t**t
eventually marketforces have to come into play
as long as RL deliver double / tripple the number of viewers then it will get a tv deal that dwarfs union
social bias doesnt make money, especially with such awful viewing figures'"
I agree entirely, but just watch the outcome of the next round of negotiations in both sports. |
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| Quote dally messenger="dally messenger"as long as RL deliver double / tripple the number of viewers then it will get a tv deal that dwarfs union
'"
Not in the uk it wont |
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