It's nothing of the sort. Advertising the fact that sports are being shown in the bar before and after the game as a way of enticing them into the bar to spend money is called marketing.

Nice one. The more people frequent the Hive, the more they will see how easy it is to just pop in and watch a live RL game there on an afternoon also. Keep up the top ideas people!

I'm perfectly happy with the club saying they are showing the game afterwards but making it the centrepiece of our marketing strategy for a game is effectively making an admission that our game is inferior and the secondary attraction

Errr.... That makes no sense whatsoever, lmfao

That makes even less sense than Paddock's

He makes perfect sense. Nothing wrong with adding things to the "matchday experience" but the Broncos match surely needs to be the key element.

Well who is going to pay £20 to go and watch telly when they could watch it for nothing somewhere else - like a pub, home, a friends!?

The readers of the JC to start with apparently!

I didn't think you would understand!

Now there is a brief that would flummox the glitterati of the advertising world

I see RU and RL get positive publicity in the nationAl press today as leading clubs to invite old men to matches to combat loneliness. Who'd have thought it - community initiatives getting positive press!!

Add chicken soup, boiled cabbage, curried goat + rice & peas to the menu & we're sorted.