OK, Wakey and Catalans aren't traditionally big draws and the wakey gate was 76 people up on 2009, but WTF are the club up to? The Massive Marketing Campaign seems to have really kicked in....resulting in our lowest home gate against Catalans and I believe our 5th lowest home gate since 2000.
With Salford(2,663) and Huddersfields (2,800) visits a month away, and neither being massive draws the club may find themselves 1/3 of the way through an important HOME season with an average gate of under 3,000.
In 2005 we were nearly at 4,000 and in 2006 we were at 4,200......where have these people gone? What is being done to get them back?
OK, there were lots of OTHER things to do on Sunday, but 2,330 is a disgrace. These are the games that if you are going to give tickets away should be targeted. Close games traditionally and exciting ends......but no, we will probably see the same mistakes being made again and get our 1 bumper crowd of the season to witness us get hammered by someone
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It really isn't brain surgery......you target the games that may well be close or exciting......increasing the chances of getting newbies back.
I would fill the Stoop with free tickets for the Salford game......balls to viral marketing and oyster card holders......give free tickets out in TNT, the local paper.....any way you can. Take a chance....stop dipping your toe in the water. Regardless of what it costs in lost gate receipts and extra stewarding.......this is the only way to get mildly interested people through the gate. Once they are there.....find out who they are and market to them heavily.....
5,000 oyster card holders cost £1,500 + VAT........money well spent? It managed to trim 209 off the Catalan gate from 2009 and deliver 600 less than the average gate against them.....outstanding work.
Sorry, but every ST holder should be sent 10 tickets to the Salford game NOW........if that leaves 5,000 to give away in TNT etc...then so be it, but FFS, something has to change.
As wire-quin will no doubt point out, I am not a Marketing professional, but that's the problem with London RL.......no Degree in Marketing or previous experience can prepare you for this job.....
If anyone doubts that we are in trouble regarding a licence next time I suggest you look at the number below for 5 minutes and see if it makes you as depressed as me
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If Salford manage to start building a stadium in the next 12 months we are in big trouble, regardless of what Lewis says