Melbourne Storm is how you do expansion.......London Broncos is how you don't.

Read in league weeky it could be GoDaddy.Com. Blue chip company that some have been crying out for. Don't think they would have been involved if it wasn't for the WC.

It will be more a question of how much they are paying rather than who they are.....GoDaddy are massive with 55 million websites belonging to 12 million customers globally......but will they be paying what Engage did...a reported £1.2 million a year?

[urlhttp://www.marketingweek.co.uk/engage-ends-super-league-sponsorship/3025666.article[/url

You obviously work in a sports' media marketing division.

Probably not but lets say for arguments sake they are paying half of what engage did at 600k, that's better than £0 we're currently getting. We may have to then look at increasing the deal every renewal. The stobart deal did a lot of harm.



I did read that other sponsor offers had been rejected as they were no where near the valuation, but this one is close to acceptable.

Will be interesting to see what is paid now.......and how the re-structure influences projected increases over the next 5 years.....RLWC is back in 8 years....there's a few clubs to go under and a few more bail-outs between now and then, not to mention a TV deal to be re-negotiated.

Theory? Did you ignore the part where it has successfully worked? The Storm's jersey is one of the richest in Aus sport...

Disagree, storm has had virtually no influence on the number or quality of people playing RL in Victoria and have cost over $50million in extra funding. They rely on queen slanders, kiwis and under the counter payments to have a winning team and still look a long way from being financially sustainable.



And I'm a Storm fan! Hopefully the Pirates will be announced as the next NRL expansion club and the model of both a top down and bottom up approach will show how you should expand into a new area.

Speculation aside, the RFL is wise to highlight that 60% figure. The potential audience must be a consideration for anyone thinking of investing in a club based in the south east.

Am I right in saying that this year was the first time Storm had a first team player born in Melbourne?

The Engage deal was first agreed in 2005, in what was a different world financially to what we have got now.



the RFL undoubtedly completely messed up with the Stobart deal, but you have to consider that its a different financial world since the recession.

The big mistake with Stobart was announcing that no cash exchanged hands. If you rang Stobart and asked them how much it would cost to have your own livery on x many trucks for a year it would probably cost an awful lot more than whatever Betfair were offering to give per year. However the timing was wrong and it was a PR disaster. Worth noting though that the deal was voted for by the clubs.