Quote Don Brennan="Don Brennan"If they cant sell the nameing rights for big bucks they should forget It.'"
My recollection is that the dire stadium naming rights were bought for £750K for a 10 year period by the halliwell jones car dealership group (which runs out in 2014).
It seems a lot of money but £75K p.a. is IMO quite cheap for advertising on this scale. At the time however, dire were well and truly dire so it looked like a brave bid.
We should get at least £1M / £100K p.a. given inflation and our SL sucess.